These lovely lookbook photos for the Chloe spring summer accessories range are just so ultra girly with their pastels hues and controlled mess that I just want everything from the range (especially the bow belts and the purse parfum complete with leather pastel pink case!).
The images are somewhat reminiscent of the Sophia Coppola for Louis Vuitton campaign pictures I wrote about here.
These beautiful pictures capture the romantic idea of the chaotic feminine ideal; lots of soft clothing strewn around a room, along with heeled shoes, sunglasses, parfum and handbags - all pure indicators of femininity. These images show the idea of the flighty, busy young woman who is a career gal, a fashionista and a romantic at heart. My mind is brought back to the Absolut ad titled 'Absolut Femininity' - my favorite of those advertisements by far.